Journal ads and clinic materials for WaveLight LASIK.
Journal ads, patient posters, brochures and sales aids for the Alcon WaveLight refractive portfolio, including SMILE assets for the Asian market.
- Client
- Alcon
- Sector
- Refractive surgery
- Year
- 2024
- Disciplines
- Creative Campaigns, Strategy & Brand
Journal ads and patient posters
Appeared in ophthalmic journals and repurposed as in-clinic posters.
Brochures and sales aids
Including SMILE assets developed for the Asian market and the global refractive comparison tool.
The challenge
Several products, several audiences and a category where every brochure looks like the last one.
Our approach
- 01
Create one visual system across journal ads, patient posters, brochures and sales aids.
- 02
Let the imagery carry the human benefit and keep the technical detail where it belongs.
- 03
Build the same kit for surgeons and for the patients sitting in the waiting room.
- Art direction and design
- Bang Albino
- Production
- Bang Albino studio
More work
All case studies →- A product launch film where science meets nature.Ophthalmic devices
- Events that move people.Experiential and events
- Digital health that gives clinics their day back.Digital health
- Influencer product campaign for Oral-B iOConsumer health
- The science of a single drop, in 3D.Eye care
- A microscope teaser that makes surgeons look twice.Ophthalmic devices
- Eye care instructions people actually follow.Eye care
- A global campaign that sounds Canadian.Ophthalmic devices
- A clinical network site that stops burying its own content.Medical networks
- First aid packaging that says exactly what it needs to.OTC and wound care
- The State of Celiac Disease in Canada report, made public.Patient advocacy
- A ghost kitchen with a luchador alter ego.Food and hospitality
- The Suite Spot: a touring showroom for the Alcon Vision Suite.Ophthalmic devices
- Event graphics for the TOTAL30® launch.Eye care
- Booth graphics for AAO 2024.Eye care
- Field system for a three-brand glaucoma portfolio.Pharmaceutical
- An insulin pump ad that stops sounding like a spec sheet.Medical devices
- A documentary that got Canadians talking about hep C.Public health