Refractive surgery
Journal ads and clinic materials for WaveLight LASIK.
Journal ads, patient posters, brochures and sales aids for the Alcon WaveLight refractive portfolio, including SMILE assets for the Asian market.
- Client
- Alcon
- Year
- 2024
- Disciplines
- Creative CampaignsStrategy & Brand
Journal ads and patient posters
Appeared in ophthalmic journals and repurposed as in-clinic posters.
Brochures and sales aids
Including SMILE assets developed for the Asian market and the global refractive comparison tool.
The challenge
Several products, several audiences and a category where every brochure looks like the last one.
Our approach
- 01
Create one visual system across journal ads, patient posters, brochures and sales aids.
- 02
Let the imagery carry the human benefit and keep the technical detail where it belongs.
- 03
Build the same kit for surgeons and for the patients sitting in the waiting room.
- Art direction and design
- Bang Albino
- Production
- Bang Albino studio
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