A global campaign that sounds Canadian.
Localising the Shockingly Brilliant campaign for Canada, using landscapes people here actually recognise to make the distance-vision benefit land.
- Client
- Alcon
- Sector
- Ophthalmic devices
- Year
- 2024
- Disciplines
- Creative Campaigns, Strategy & Brand
The campaign
Journal ads, banner stands, airport displays and a screen-enabled van circling the conference venue.
The challenge
A global campaign lands in Canada and immediately feels borrowed. It had to keep the idea and lose the accent, without a reshoot.
Our approach
- 01
Swap the generic backdrops for Canadian landscapes people instantly recognise.
- 02
Keep the distance-vision benefit doing the heavy lifting in every execution.
- 03
Build the whole kit in one pass: journal ads, banner stands, digital displays and social.
- Creative and art direction
- Bang Albino
- Design and production
- Bang Albino studio
More work
All case studies →- A product launch film where science meets nature.Ophthalmic devices
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- The State of Celiac Disease in Canada report, made public.Patient advocacy
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- Journal ads and clinic materials for WaveLight LASIK.Refractive surgery
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- Booth graphics for AAO 2024.Eye care
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- An insulin pump ad that stops sounding like a spec sheet.Medical devices
- A documentary that got Canadians talking about hep C.Public health