Digital health
Digital health that gives clinics their day back.
A film following a surgical technician through a typical day, showing how digital health tools affect their work, patient care and life outside the clinic.
- Client
- Alcon
- Year
- 2024
- Disciplines
- Film, Motion & 3DDigital, AI & Omnichannel
Watch the film
Frame grabs
Smart Solution brand
A connected-health services brand for the same client: identity, brand guide, launch assets and sales material.
The challenge
The film needed to communicate the human impact of digital health and create an emotional connection with the viewer.
Our approach
- 01
Followed the technician from their morning routine through the clinic day and time with family.
- 02
Used vignettes with patients, colleagues and family to show the professional and personal impact.
- 03
Kept the technology in a supporting role and focused the story on the person using it.
- Creative and direction
- Bang Albino
- Film and motion
- Bang Albino studio
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