Consumer health
Influencer product campaign for Oral-B iO
A series of long-form and short-form videos featuring lifestyle influencers unboxing, using and demonstrating the Oral-B iO.
- Client
- Oral-B
- Year
- 2024
- Disciplines
- Creative CampaignsFilm, Motion & 3D
Watch the film
Frame grabs
The challenge
The campaign needed to explain the product's technology while showing how it fits into consumers' daily routines.
Our approach
- 01
Partnered with lifestyle influencers whose audiences matched the campaign's target demographic.
- 02
Used unboxing, product demonstrations and everyday routines to present the features in a relevant context.
- 03
Created long-form videos and cutdowns for use across social, retail and brand channels.
- Creative and direction
- Bang Albino
- Film and motion
- Bang Albino studio
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