An insulin pump ad that stops sounding like a spec sheet.
An ad rebrand for the MiniMed 770G insulin pump — print advertising plus a set of short social films.
- Client
- Medtronic
- Sector
- Medical devices
- Year
- 2021
- Disciplines
- Creative Campaigns, Film, Motion & 3D
Watch the film
The ad rebrand
Print advertising and the visual system that carried across social.
The challenge
The pump had a strong story and advertising that read like a features list. It needed to sound like it was made for the people wearing it.
Our approach
- 01
Rebuild the ad around everyday life with the pump rather than the hardware.
- 02
Keep one visual system across print and social so it holds together.
- 03
Cut short social films from the same idea instead of treating them as an afterthought.
- Creative and design
- Bang Albino
- Film and motion
- Bang Albino studio
More work
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- A global campaign that sounds Canadian.Ophthalmic devices
- A clinical network site that stops burying its own content.Medical networks
- First aid packaging that says exactly what it needs to.OTC and wound care
- The State of Celiac Disease in Canada report, made public.Patient advocacy
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- Journal ads and clinic materials for WaveLight LASIK.Refractive surgery
- The Suite Spot: a touring showroom for the Alcon Vision Suite.Ophthalmic devices
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- Booth graphics for AAO 2024.Eye care
- Field system for a three-brand glaucoma portfolio.Pharmaceutical
- A documentary that got Canadians talking about hep C.Public health