Eye care
Booth graphics for AAO 2024.
Booth design and graphics for Alcon at AAO 2024 — several brands, including UNITY VCS and Voyager DSLT, held together in one connected space with wall graphics, floor wayfinding, meeting rooms and product zones.
- Client
- Alcon
- Year
- 2024
- Disciplines
- Experiential & EventsStrategy & Brand
The space
Wall graphics, wrapped columns, floor wayfinding and product zones across the stand.
Meeting and demo zones
Quieter rooms for product demos and conversations, using the same graphic system at a smaller scale.
Detail
Print, material and floor graphic detail up close.
The challenge
Several Alcon brands sharing one stand, each with its own identity, and a floor plan people had to be able to read at a glance.
Our approach
- 01
A shared framework — palette, typography, layout — so every brand keeps its identity and the space still reads as one.
- 02
Floor graphics and wayfinding that move people between zones without signage clutter.
- 03
Interactive zones and lighting to carry the story a poster can't.
- Experience and graphic design
- Bang Albino
- Production
- Bang Albino studio
More work
All case studies →- Ophthalmic devicesA product launch film where science meets nature.
- Experiential and eventsEvents that move people.
- Digital healthDigital health that gives clinics their day back.
- Consumer healthInfluencer product campaign for Oral-B iO
- Eye careA testimonial film for Systane Pro.
- Eye careThe science of a single drop, in 3D.
- Ophthalmic devicesA microscope teaser that makes surgeons look twice.
- Eye careEye care instructions people actually follow.
- Ophthalmic devicesA global campaign that sounds Canadian.
- Medical networksA clinical network site that stops burying its own content.
- OTC and wound careFirst aid packaging that says exactly what it needs to.
- Patient advocacyThe State of Celiac Disease in Canada report, made public.
- Food and hospitalityA ghost kitchen with a luchador alter ego.
- Refractive surgeryJournal ads and clinic materials for WaveLight LASIK.
- Ophthalmic devicesThe Suite Spot: a touring showroom for the Alcon Vision Suite.
- Eye careEvent graphics for the TOTAL30® launch.
- PharmaceuticalField system for a three-brand glaucoma portfolio.
- Medical devicesAn insulin pump ad that stops sounding like a spec sheet.
- Public healthA documentary that got Canadians talking about hep C.