Booth graphics for AAO 2024.
Booth design and graphics for Alcon at AAO 2024 — several brands, including UNITY VCS and Voyager DSLT, held together in one connected space with wall graphics, floor wayfinding, meeting rooms and product zones.
- Client
- Alcon
- Sector
- Eye care
- Year
- 2024
- Disciplines
- Experiential & Events, Strategy & Brand
The space
Wall graphics, wrapped columns, floor wayfinding and product zones across the stand.
Meeting and demo zones
Quieter rooms for product demos and conversations, using the same graphic system at a smaller scale.
Detail
Print, material and floor graphic detail up close.
The challenge
Several Alcon brands sharing one stand, each with its own identity, and a floor plan people had to be able to read at a glance.
Our approach
- 01
A shared framework — palette, typography, layout — so every brand keeps its identity and the space still reads as one.
- 02
Floor graphics and wayfinding that move people between zones without signage clutter.
- 03
Interactive zones and lighting to carry the story a poster can't.
- Experience and graphic design
- Bang Albino
- Production
- Bang Albino studio
More work
All case studies →- A product launch film where science meets nature.Ophthalmic devices
- Events that move people.Experiential and events
- Digital health that gives clinics their day back.Digital health
- Influencer product campaign for Oral-B iOConsumer health
- The science of a single drop, in 3D.Eye care
- A microscope teaser that makes surgeons look twice.Ophthalmic devices
- Eye care instructions people actually follow.Eye care
- A global campaign that sounds Canadian.Ophthalmic devices
- A clinical network site that stops burying its own content.Medical networks
- First aid packaging that says exactly what it needs to.OTC and wound care
- The State of Celiac Disease in Canada report, made public.Patient advocacy
- A ghost kitchen with a luchador alter ego.Food and hospitality
- Journal ads and clinic materials for WaveLight LASIK.Refractive surgery
- The Suite Spot: a touring showroom for the Alcon Vision Suite.Ophthalmic devices
- Event graphics for the TOTAL30® launch.Eye care
- Field system for a three-brand glaucoma portfolio.Pharmaceutical
- An insulin pump ad that stops sounding like a spec sheet.Medical devices
- A documentary that got Canadians talking about hep C.Public health