Eye care
Eye care instructions people actually follow.
A series of playful 2D animations for Théa, making eye care guidance clear, friendly and easy to follow across Thealoz Duo, BLEPHACLEAN PF, BLEPHADERM and Hyabak.
- Client
- Théa Pharmaceuticals
- Year
- 2024
- Disciplines
- Film, Motion & 3DMedical Education & Scientific Communications
Watch the film
More films in the series
BLEPHADERM
How to use, step by step.
Hyabak
Drops, dosing and the bits people usually get wrong.
Frame grabs
Patient brochures
A family of brochures built on the Théa corporate brand, each distinguishable by its product colour.
The challenge
Théa needed to present product instructions in a format that patients could understand quickly and follow correctly.
Our approach
- 01
Used one instruction or action in each scene.
- 02
Used character animation to keep the guidance approachable and easy to follow.
- 03
Applied one visual system across all four products while retaining each product’s colour.
- Creative and direction
- Bang Albino
- 2D animation
- Bang Albino studio
More work
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