Event graphics for the TOTAL30® launch.
The full set of event graphics for the TOTAL30® launch: Fit Day kits, pull-up banners, floor clings, tear pads, packaging and the materials used at the lunch-and-learns and launch dinners.
- Client
- Alcon
- Sector
- Eye care
- Year
- 2024
- Disciplines
- Experiential & Events, Creative Campaigns
Fit Day kit
Banners, balloons, napkins, cups, floor clings, tear pads and pack shots for in-practice Fit Days.
Lunch-and-learn and dinner kit
Folders, certificates, coasters, stickers, a telescoping box brochure and the room itself.
In practice
Pack shots for retail and optical practice display.
The challenge
A product launch that had to work in a lot of different rooms — practices, lunch-and-learns and dinners — without turning into a pile of unrelated printed items.
Our approach
- 01
One kit of materials that scales from a countertop tear pad to a full room set-up.
- 02
Design every touchpoint people actually pick up, not just the big banners.
- 03
Keep production simple enough to ship and rebuild in any practice.
- Experience and graphic design
- Bang Albino
- Production
- Bang Albino studio
More work
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