A clinical network site that stops burying its own content.
A UX audit, information architecture rebuild and brand refresh for CCON, turning a hard-to-navigate site into something clinicians can actually use.
- Client
- Canadian Cardiac Oncology Network
- Sector
- Medical networks
- Year
- 2024
- Disciplines
- Digital, AI & Omnichannel, Strategy & Brand
Live on screen
The rebuilt site
Responsive, accessible and structured around how HCPs actually look for things.
The brand refresh
A refreshed palette, logo lockup and stationery system built on CCON's own mark.
Where it started
The original site, before the audit and rebuild.
The challenge
Good content nobody could find. Navigation, hierarchy and content discovery all worked against the people the site exists for.
Our approach
- 01
UX audit of the existing site from an HCP's point of view, not an internal one.
- 02
New information architecture: user paths mapped, hierarchies simplified, key resources surfaced.
- 03
Reskin built on CCON's own brand elements — fresh colours, typeface, logo lockup and icon set — rather than a wholesale rebrand.
- 04
Responsive, performance-optimised build with accessibility standards baked in.
- UX and information architecture
- Bang Albino
- Design and build
- Bang Albino studio
More work
All case studies →- A product launch film where science meets nature.Ophthalmic devices
- Events that move people.Experiential and events
- Digital health that gives clinics their day back.Digital health
- Influencer product campaign for Oral-B iOConsumer health
- The science of a single drop, in 3D.Eye care
- A microscope teaser that makes surgeons look twice.Ophthalmic devices
- Eye care instructions people actually follow.Eye care
- A global campaign that sounds Canadian.Ophthalmic devices
- First aid packaging that says exactly what it needs to.OTC and wound care
- The State of Celiac Disease in Canada report, made public.Patient advocacy
- A ghost kitchen with a luchador alter ego.Food and hospitality
- Journal ads and clinic materials for WaveLight LASIK.Refractive surgery
- The Suite Spot: a touring showroom for the Alcon Vision Suite.Ophthalmic devices
- Event graphics for the TOTAL30® launch.Eye care
- Booth graphics for AAO 2024.Eye care
- Field system for a three-brand glaucoma portfolio.Pharmaceutical
- An insulin pump ad that stops sounding like a spec sheet.Medical devices
- A documentary that got Canadians talking about hep C.Public health