Ophthalmic devices
A microscope teaser that makes surgeons look twice.
A LinkedIn teaser campaign created before the launch of Alcon's UNITY M ophthalmic microscope.
- Client
- Alcon
- Year
- 2026
- Disciplines
- Creative CampaignsFilm, Motion & 3D
Watch the film
Frame grabs
The challenge
The campaign needed to build interest in the new microscope without revealing the full product or its specifications before launch.
Our approach
- 01
Used close-ups of the product's light, optics and movement without showing the full system.
- 02
Designed the edits for audio on with custom music and silent viewing for mobile use on LinkedIn.
- 03
Released the assets in stages leading up to the product launch.
- Creative and direction
- Bang Albino
- Film, motion and 3D
- Bang Albino studio
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