A microscope teaser that makes surgeons look twice.
A LinkedIn teaser campaign created before the launch of Alcon's UNITY M ophthalmic microscope.
- Client
- Alcon
- Sector
- Ophthalmic devices
- Year
- 2026
- Disciplines
- Creative Campaigns, Film, Motion & 3D
Watch the film
Frame grabs
The challenge
The campaign needed to build interest in the new microscope without revealing the full product or its specifications before launch.
Our approach
- 01
Used close-ups of the product's light, optics and movement without showing the full system.
- 02
Designed the edits for audio on with custom music and silent viewing for mobile use on LinkedIn.
- 03
Released the assets in stages leading up to the product launch.
- Creative and direction
- Bang Albino
- Film, motion and 3D
- Bang Albino studio
More work
All case studies →- A product launch film where science meets nature.Ophthalmic devices
- Events that move people.Experiential and events
- Digital health that gives clinics their day back.Digital health
- Influencer product campaign for Oral-B iOConsumer health
- The science of a single drop, in 3D.Eye care
- Eye care instructions people actually follow.Eye care
- A global campaign that sounds Canadian.Ophthalmic devices
- A clinical network site that stops burying its own content.Medical networks
- First aid packaging that says exactly what it needs to.OTC and wound care
- The State of Celiac Disease in Canada report, made public.Patient advocacy
- A ghost kitchen with a luchador alter ego.Food and hospitality
- Journal ads and clinic materials for WaveLight LASIK.Refractive surgery
- The Suite Spot: a touring showroom for the Alcon Vision Suite.Ophthalmic devices
- Event graphics for the TOTAL30® launch.Eye care
- Booth graphics for AAO 2024.Eye care
- Field system for a three-brand glaucoma portfolio.Pharmaceutical
- An insulin pump ad that stops sounding like a spec sheet.Medical devices
- A documentary that got Canadians talking about hep C.Public health