Ophthalmic devices
The Suite Spot: a touring showroom for the Alcon Vision Suite.
Exterior and interior design for a trailer-based pop-up showroom that tours to conferences and clinics, so customers can see the full Alcon Vision Suite without leaving town.
- Client
- Alcon
- Year
- 2024
- Disciplines
- Experiential & EventsCreative Campaigns
The trailer
Wrap, lighting and signage designed to read from across a hall or a parking lot.
On site
Signage, lounge and demo space set up at the venue.
The challenge
The Vision Suite is a lot of equipment. Getting customers to it is expensive, slow and often impossible.
Our approach
- 01
Design a mobile showroom that carries the full brand system, inside and out.
- 02
Make the exterior legible at distance: big wordmark, lit signage, a clear invitation.
- 03
Lay the interior out for real demos and real conversations, not just display.
- Environmental design
- Bang Albino
- Art direction and production
- Bang Albino studio
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