The Suite Spot: a touring showroom for the Alcon Vision Suite.
Exterior and interior design for a trailer-based pop-up showroom that tours to conferences and clinics, so customers can see the full Alcon Vision Suite without leaving town.
- Client
- Alcon
- Sector
- Ophthalmic devices
- Year
- 2024
- Disciplines
- Experiential & Events, Creative Campaigns
The trailer
Wrap, lighting and signage designed to read from across a hall or a parking lot.
On site
Signage, lounge and demo space set up at the venue.
The challenge
The Vision Suite is a lot of equipment. Getting customers to it is expensive, slow and often impossible.
Our approach
- 01
Design a mobile showroom that carries the full brand system, inside and out.
- 02
Make the exterior legible at distance: big wordmark, lit signage, a clear invitation.
- 03
Lay the interior out for real demos and real conversations, not just display.
- Environmental design
- Bang Albino
- Art direction and production
- Bang Albino studio
More work
All case studies →- A product launch film where science meets nature.Ophthalmic devices
- Events that move people.Experiential and events
- Digital health that gives clinics their day back.Digital health
- Influencer product campaign for Oral-B iOConsumer health
- The science of a single drop, in 3D.Eye care
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- Eye care instructions people actually follow.Eye care
- A global campaign that sounds Canadian.Ophthalmic devices
- A clinical network site that stops burying its own content.Medical networks
- First aid packaging that says exactly what it needs to.OTC and wound care
- The State of Celiac Disease in Canada report, made public.Patient advocacy
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- Journal ads and clinic materials for WaveLight LASIK.Refractive surgery
- Event graphics for the TOTAL30® launch.Eye care
- Booth graphics for AAO 2024.Eye care
- Field system for a three-brand glaucoma portfolio.Pharmaceutical
- An insulin pump ad that stops sounding like a spec sheet.Medical devices
- A documentary that got Canadians talking about hep C.Public health