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albino bang
Healthcare scientist reviewing formulas on a whiteboard

Healthcare expertise

We know the science, and we know the rules.

Bang Albino has worked in healthcare since 1999. Our strategists, medical writers, designers and producers work from the clinical data, product label and regulatory requirements from the start.

Healthcare rigour, built into the work

3D medical animation still showing a netarsudil molecule at the trabecular meshwork
  • 01

    Evidence first

    Clinical data, product monographs and approved claims form the foundation of the work.

  • 02

    Regulatory fluency

    We work within Veeva Vault and client review workflows, including PAAB and Ad Standards pre-clearance requirements where applicable.

  • 03

    Medical expertise

    Our medical writing team includes advanced scientific expertise, including PhD and PharmD backgrounds. We work directly with medical affairs, MSL and regulatory teams throughout development.

  • 04

    Audience precision

    Scientific information is shaped for the people who need to use it, from specialists and HCPs to patients, caregivers and internal teams.

Therapeutic experience

Where we have done the reading.

  • Ophthalmology

    Alcon, Glaukos, Sight Sciences, Théa, Santen and Samsara

  • Cardiovascular

    Edwards Lifesciences and Sanofi

  • Rare disease

    Rhythm Pharmaceuticals and Jazz Pharmaceuticals

  • Neuroscience

    Allergan, Eli Lilly, Merck, Novartis, Bayer, EMD Serono and Paladin

  • Dermatology

    LEO Pharma, Eli Lilly, Janssen, Allergan Aesthetics and Sun Pharma

  • Oncology & hematology

    Roche, Jazz Pharmaceuticals, Janssen and Bayer

  • Metabolic health

    Eli Lilly, Boehringer Ingelheim and Medtronic

  • Infectious disease

    Gilead Sciences

Additional experience includes nephrology, rheumatology, respiratory health and other specialty areas.

A stack of printed regulatory documents with a single red tab, lit by a monitor

Built for review.

We build regulatory requirements into the work from the start, including claims, references and submission workflows.

  • Veeva Vault and review workflows

    We work within client Veeva environments, manage submissions and maintain review history through approval.

  • PAAB and Ad Standards

    Canadian pre-clearance requirements are considered early in planning, including the adaptation of global materials for the Canadian market.

  • Claims and referencing

    Claims are linked to approved sources and reviewed for scientific accuracy before submission.

  • Privacy and data governance

    Our processes account for PIPEDA, GDPR and client-specific privacy and data requirements. AI-assisted outputs remain subject to qualified human review.

Results

Work that moved the numbers.

  • 1,400%

    ROI for the Edwards Lifesciences Reach For the Heart programmatic campaign

  • 1.6M

    Impressions during a two-month Ontario heart valve disease awareness campaign

  • 10.4%

    Symptom-check conversion rate

  • #1

    Global PanOptix launch recognition for the Alcon Canada team

Where the work comes from

  • Medical device and surgical equipment50%
  • Pharmaceutical manufacturers30%
  • OTC and consumer packaged goods10%
  • Patient advocacy, non-profit and HCP organizations5%
  • Diagnostics5%

Brands and partners

Some of the brands and organizations we have worked with, as agency of record and project by project.

  • Alcon
  • Edwards Lifesciences
  • Gilead
  • Johnson & Johnson
  • Janssen
  • Rhythm
  • Amgen
  • Sun Pharma
  • Paladin Pharmaceuticals
  • EMD Serono
  • Apellis
  • Glaukos
  • Sight Sciences
  • Théa
  • Santen
  • Acerus
  • Stimulate Health
  • Baxter
  • Roche
  • Jazz Pharmaceuticals

Audiences we write for

One story, calibrated for every room it has to work in.

  • English: Native, primary language in-house
  • French: Expert, translation and adaptation
  • Spanish: Expert, translation and adaptation
  • Mandarin: Expert, translation and adaptation
  • Physicians
  • Surgeons
  • Clinicians
  • Pharmacists
  • Nurses and field technicians
  • Medical affairs and MSL teams
  • Patients and consumers
  • Caregivers and advocacy groups
  • Payers and procurement
  • Distributors and retailers
  • Sales representatives
  • Internal personnel
  • Professional societies
A clinician in conversation across a consultation room

How we work

How we work.

Five steps, built for regulated work: fast where it can be, deliberate where it has to be.

  1. 01

    Interrogate

    Data, label, market, audience and the honest problem behind the brief.

  2. 02

    Position

    A strategic platform the science supports and the audience can repeat.

  3. 03

    Create

    Bold clarity: ideas built to survive review without losing their edge.

  4. 04

    Produce

    Film, motion, 3D, digital and experiential made in-house, on brief and on time.

  5. 05

    Measure

    Meaningful, measurable, memorable. We define success before we launch.