The science of a single drop, in 3D.
A 3D animation explaining the product's interaction with the tear film at a molecular level.
- Client
- Alcon
- Sector
- Eye care
- Year
- 2024
- Disciplines
- Medical Education & Scientific Communications, Film, Motion & 3D
Watch the film
Frame grabs
The challenge
The mechanism occurs at a scale that cannot be seen directly. The animation needed to explain it accurately without overwhelming the audience.
Our approach
- 01
Developed the 3D sequences with the medical team to maintain scientific accuracy.
- 02
Organized the explanation as one clear journey through the tear film.
- 03
Designed the animation to work with or without voiceover for congress and field use.
- Scientific narrative
- Bang Albino
- 3D and motion
- Bang Albino studio
More work
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