A product launch film where science meets nature.
A cinematic launch film introducing Unity VCS, Alcon's latest phaco technology, told as a blend of the natural world and precision engineering.
- Client
- Alcon
- Sector
- Ophthalmic devices
- Year
- 2024
- Disciplines
- Film, Motion & 3D, Creative Campaigns
Watch the film
Frame grabs
The challenge
UNITY VCS entered a category where product launches are often led by technical specifications. The film needed to communicate the platform’s clinical significance while keeping the technology accurate.
Our approach
- 01
Developed a narrative that connected nature with precision engineering, underscoring the elegance of design found in both worlds.
- 02
3D visualisation of the technology built alongside the clinical team so every frame stayed accurate.
- 03
Created edits for congress screens, field teams, social channels and internal launch communications.
- Creative and direction
- Bang Albino
- Film, motion and 3D
- Bang Albino studio
More work
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